OPTIMISING YOUR WEBSITE
An effective piece of SEO text will ideally contain a keyword density of between 3 and 5% and target 1-2 key phrases. This makes writing sensible, logical, factually correct and compelling text a real necessity.
When considering content it is important to combine a sensible key phrase plan with properly thought out anchor text. This will mean search engines can spider the content in the most efficient fashion and link popularity will be raised at the same time. An additional bonus is the fact that the very text itself will drive highly focused traffic to your site.